Effectiveness is not a synonym for efficiency. There is a distinct difference.
Effectiveness refers to the what.
Efficiency refers to the how.
Being effective means knowing what to focus on to yield maximum results.
Being efficient means knowing how to do things with the least cost (e.g. time).
The two qualities tend to move together. But don't always do.
If you steering a ship in the wrong direction, it doesn't matter how fast you're going. In other words, if you're not answering the what before the how your efforts are at risk to be worthless.
Chase effectiveness first, and efficiency second. This is a logical order that cannot be reversed.
September 18, 2021